Since 1850s when the concept of franchising was established by Singer, several franchised businesses have been established. At the moment, you can choose businesses that are based in over a hundred categories. When looking for a franchise, people look for the most reputable businesses since they offer better chances of success. In case you are a prospective franchisee but you are not aware of things that determine popular franchises, keep reading for more tips. Popular franchises offer an established brand. Some brand names such as McDonalds are almost known by everyone in the market. In addition, the services that are offered by the organizations are above reproach. Popular organizations always have positive reviews and comments from their clients. Stability of a business is also crucial. You will need to look for an industry that offers further growth opportunities. Some franchises that are based in the new trends industry tend to disappear after a short time. Many famous businesses are based in industries that promise longevity hence they have been there for decades and are still expanding as the market potential is increasing. The main reason you are trying franchising is to get better returns that would otherwise not be available from an individual business. This implies that you should look at the returns to investment of the business. Don’t just look at the number of sales you make in a month or weekly basis since you need to deduct salaries, royalty fess, fixed and variable costs among other expenses and determine the remaining funds. Popular businesses do always give the franchisee profits after deducting the general operation costs. Stable business and operation structure is another factor that determines popular franchises. Franchises should give prospects the operation structure that would in turn help franchisees to operate smoothly. Some concepts applied in franchises are discovered after years of dedication by dedicated team of experts in running a lucrative business. By choosing a suitable business, you will be given a business structure that ca take your investment several years ahead of another investor that has established a new business. Research on the history and general performance of businesses before you make up your mind on the franchise to invest in. Franchises that offer financial assistance are also popular. Establishing a franchise businesses require high initial cost that many potential investors cannot afford. Franchisors that have a financial assistance help in making it easy for entrepreneurs to get into business since they readily provide the required financial support.