Bata Franchise

The Bata Franchise is an international company that is managed from Italy and runs numerous independent shoe stores worldwide. The shoes that are sold by this company are usually styled and created in Italy. The company has been in this industry for a while now and boasts of more than 5,000 stores across the world. This is great news to budding entrepreneurs mainly because any potential managerial risks are reduced owing to the reason that the formulas that are used by the company guarantee success. The company has accrued a lot of experience that enables it to have such a competitive edge in the industry. The Bata Franchise is a renowned franchisor that gives the franchisees confidence due to the fact that they know they have support of a big partner that they can always count on. In addition to this, a potential franchisee also has the opportunity of entering foreign markets and succeeding since the business formula in place is designed in such a manner that it is aimed at maximizing all opportunities. This is coupled with a relatively long term vision that comes from knowledge that has been collected from the local markets in question.

 

The strategy that the Bata Franchise uses involves analyzing the local markets which usually includes: The socio-economic field, location, costs of the structure, average income of the people there, their spending power, and the competitors who are present there. When a franchisee partners up with the company, they are given all the information that they need in order to run the business in a much lucrative manner. In addition to this, the company utilizes all of the synergies with the structure that is normally used in the main retail in Italy. The Bata Franchise has a very effective strategy that maximizes the attention of the different local needs. This is in terms of the fashion trends present there, climatic conditions, the seasonal trends, the specific requirements, customs and usages. The conditions that this company has for potential entrepreneurs wishing to join them include: A 3 year renewable contract, no opening fee, full assistance with regards to the technical department for the project of the stores, no charges for the technical drawings and the investments for the furniture, tiles, lighting & accessories. This company also offers assistance and training to its franchisees in store operation, staff training (for 2 weeks in Italy), periodical training courses, permanent advice and periodical visits of the dedicated branch manager.