Franchises are proving to be big business for entrepreneurs across the country and the industry is projected to grow for the eighth-consecutive year. Now with 2,500-3,000 franchise opportunities on the U.S. market, franchisors are seeking a leg up as they prepare for accelerated growth during this prosperous time.  MFV Expositions has redesigned BeTheBoss.com, providing a more robust platform, better leads, and faster results. 

Be The Boss has truly become America's most comprehensive and informative online franchise directory that strategically connects franchisors with high-quality leads. The user-friendly platform features simple navigation where qualified prospective franchisees can search by name, investment level, industry, territory, or any combination, making it easy to find and contact franchisors. To date, the site has been responsible for providing thousands of highly qualified leads to its advertisers, becoming an extremely powerful lead generation tool that has attracted savvy investors.

In developing the site, MFV Expositions partnered with Data Jump and Metric Collective to leverage the latest technology and best search metrics available with the goal of providing a cost-effective way for franchisors to market their franchise opportunity to their exact target audience. Not only does BeTheBoss.com act as a lead generating vehicle for franchisors, but it also helps them gain tremendous online exposure. 

BeTheBoss.com is a one-stop-shop for prospective franchisees serious about franchise ownership. The franchise directory and educational resources available on the site allow users to do their due diligence, resulting in a more highly qualified lead. With years of experience and dedication to the franchise industry, MFV Expositions is committed to helping investors acquire the knowledge needed to make a smart investment decision when looking for the perfect franchise opportunity.

"With the design of our new platform, BeTheBoss.com is poised to be the most sophisticated and effective lead generating tool for franchisors, while providing a wealth of information for entrepreneurs looking to become franchise owners," said Rob Lancit, Vice President of MFV Expositions. "We're already seeing results from our advertising franchisors and can't wait to hear more success stories about the newly closed deals that result from this site."

The franchise industry shows no signs of slowing down – it is projected to continue its above-trend growth, expecting to reach nearly $451 billion by year-end. To capitalize, franchisors need to work harder and smarter to stand out.

If you're a franchisor, whether emerging or mature, looking for an additional way to market or advertise your franchise opportunity, BeTheBoss.com can help you get connected.

To advertise, please visit https://www.betheboss.com/advertise-with-us to fill out the online form and a representative will be in touch shortly to set up a listing.

About MFV Expositions
For 25 years, MFV Expositions, recently acquired by Comexposium, is the world's largest producers of franchise expos. Known for its highly successful U.S.-based franchise events and overseas shows, the company offers high-quality face-to-face opportunities for franchisees and franchisors looking to grow the industry. In addition, MFV also offers access to online franchise opportunities through web-based resources. Please visit www.betheboss.com for more info.