There are a variety of entrepreneur ideas 2012 that present a great business opportunity. In this digital age, it seems that the businesses that are able to integrate digital technology to reach more customers and maximize sales stand to benefit the most. One of these businesses is mobile phone marketing. Mobile marketing businesses are set to become one of the hottest businesses of the future. Mobile sales in the country (and worldwide) have already surpassed PC sales and there is no end in sight for the mobile phone phenomena. Mobile phones offer a real time, cost effective medium of communication between the business and its customers with SMS feature, emails and Social Media being the most popular, even more so than the much hyped Apps. Smart phones in particular are set to become the most commonly used mobile device in the US by 2012.This means that the market and revenues from download of applications is set to grow. Businesses that sell value such as discount services, retail shops and dollar stores are doing brisk business and are looking to keep doing so amidst all the economic uncertainties in the country (or rather due to them) and thus are one of the great entrepreneur ideas 2012.This trend is being fuelled by the current consumer aversion to spending which is estimated at a measly $ 63 a day. The pet industry is ever growing and it recorded a mind boggling 5.5 % growth in 2010(right in the middle of the recession) and revenues in excess of $ 45 Billion. Tech services for seniors-more people in the senior age group are getting caught up in the smart phone craze but finding it challenging to do tasks such as send email from their devices. Some applications that make this easier to do are hitting the market and proving to be popular. Green energy and recycling industries are becoming more and more widespread with the rising numbers of people who are embracing the “green earth concept”. They are one of the future businesses and one of the good entrepreneur ideas 2012. Basic training- businesses that offer services such as tutoring, sports coaching, child care are doing good business and will continue to do so as more parents find they need some help with their kids because of their ever busy schedules. The industry is expected to reach $ 46 billion in the year 2012. Business Process Outsourcing is one of the excellent entrepreneur ideas 2012.Businesses are increasingly opting for BPO as opposed to hiring more staff in their companies and the value of BPO for the last quarter of 2010 was $ Billion 25.7, up 8% from the previous year. This figure is set to increase in 2012.