Franchise Business Model



A franchise business model refers to that franchise which is well established and which acts the model to other franchises. A very well known example is the McDonald’s. In the recent past, there have very many McDonalds when the franchises are assessed in terms of success. The concept of franchising has even spread to very many countries across the world. More and more businesses want to franchise while the investors and entrepreneurs are looking for the flexible, easy to manage and profitable franchising opportunities. The basic of franchising are very easy to grasp and understand. It is an arrangement in which the franchisor grants license to the franchisee so that the franchisee can use a specified brand name (e.g. McDonald’s). The franchisor is expected and required to provide business guidance and support to the franchisee. The franchisee undertakes to abide by the rules and guidelines set down by the franchisor. In practice, the franchisee is required to pay a certain amount of money in the form of franchising or royalty fees. The ideal franchise business model depends on the type of business that you want to undertake. It is generally more advantageous to own franchise than to set up an independent business. He franchising is advantageous to both the franchisor and the franchisee. To the franchisor, it will be able to expand without the need of injecting its own capital. It will be getting income from the franchisee fees and the royalty fees paid by the franchisors. The franchisees benefit in that they will own a business that is already established. Contrary to the onion held by most people the ideal; franchise business model is not that which offers the highest profits. Though it is generally important to consider the amounts of profits you are going to get from business, you should also consider the factors like flexibility in management, the skills and experience required to manage the business and the support offered by the franchisor. There are some people who still believe that owning an independent business is better than franchising. Their belief is based on the notion that you are entitled to all the profits if you establish an independent business. While this is true to some extend, it is important to note that it will take time to realize profits if you establish business from scratch. Establishing the business from scratch is also costly because you are required to obtain registration with various authorities and acquire certain licenses. The best franchise business model will therefore enable you make reasonable amount of profits while offering flexibility in management.