Gelato Franchise started in 16th century. It got its name from the Italian language where Gelato means "frozen." It was started at Florentine court by Bernardo Buontalenti. Gelato originated at the far Northern part of Dolomites and also in the South by Silicans. In Dolomite, Gelato was made up of cream, milk, eggs, natural flavors and sugar. Majority of the people generated their income from selling Gelato. The price charged for the commodity was high. Only the royal family enjoyed the pleasures of Gelato in those early days. This went on until the secret recipe that was used in the preparation leaked to other people. It has now become part of the Italian culture. Owning or running a Gelato Franchise store is fun. These stores are located at the places where families visit when they are excited and smiling in anticipation. After the visit, they will leave with bigger smiles due to satisfaction. It is a priceless thing to witness wonderful eyes and excitement that the kids of different ages have when they scan through Gelatino selection. A store operator will be hearing the word "Wow" for several times in a day. There are other benefits that one gets after becoming a member of the Gelato team. This includes a total package of assistance, care and support. The franchise is known for the personalized care and exceptional detailed attention. The company is still young and its size enables it to care for all the individuals. The new franchise are benefit from the assistance at the very first time that they get to a business relationship. Franchisees continue to get the benefits that come with the support which the franchisor keeps on providing to facilitate development and growth of the business. The support that the franchisees receive is provided at several stages of the Gelato Franchise business. The support that is provided before the entrepreneur opens the store is made up of this: Encouragement and advice Location analysis, suggestions with the design and assistance in the procurement of furnishings, inventory, supplies and equipment. Management and personnel training Gelato Franchise also provides ongoing support by offering the franchisees with advice and encouragement. The service managers regularly visit the stores to evaluate the quality of service and products. The managers assist in the determination of what is working well for the store and pointing out for what needs to be improved. Franchisees can access the service managers at any time. The franchisor always develops new products and flavors and this attracts new customers.