With myriads of business opportunities available in the market, establishing an independent business is becoming harder over time. To escape the hassle that may result from investing in an individual business, franchising is becoming a common option among many people. Here are the options that are considered when determining the most successful franchises to venture in. Brand name Look for a business with a successful brand name. Every customer seeks to be served by a business that has high credibility in the market. Franchises associated with some of the most popular brands in the market pick up immediately as they have loyal clients in many places that make them surpass bland brands easily. Number of stores Normally, the most successful franchises have several successful stores that are on operation as opposed to less successful organizations. If you realize a business that is expanding to many places fast, there are chances that the business structure and concepts that are applied in the business are worthwhile. Future prospects Look for franchises that are based in a field that has better future prospects. The most successful franchises are businesses that are based in a field that will allow future expansion. For instance, cleaning business is promising considering that the number of homes and premises that require being cleaned keeps increasing thereby providing platform for further development. Franchise requirements Some franchises come with a lot of strict regulations that allows little flexibility to the entrepreneurs. The best franchises allow entrepreneurs’ versatility and friendly regulations to the franchisees thereby allowing them to customize their business a little to suit their specific needs. High ROI The returns on an investment are another crucial factor. Depending on the initial investment required when getting franchised, investment capital and franchising fees, the business should have capability of recovering the initial investment in least five years or less. A business that takes more than five years to regain the initial investment is likely to have general poor performance. Business reputation The business should build a stable reputation such that its excellence will be spread through the word of mouth. Franchises that offer high quality services are generally popular in the market since they are capable of getting repeat customers. Support and training Franchises that offer continued training as well as support to new franchisees tend to be more successful than those that require entrepreneurs to fend knowledge of running the business elsewhere. The little experience in business one may have coupled with the training offered allows potential investors to succeed in business fast and easily.