Many people have interest in starting small businesses but whenever they get to the field they get confused on where to begin. Owning a small businesses give investors pleasure and financial security. In addition, they require little investment capital, labor and management skills while the returns are high. Potential investors who are in a dilemma on what to invest in can keep reading this small business ideas list. Choose a business idea that is based in your background skills. If you are an expert in a particular sector, you can consider investing in that field since it will give you a chance to exploit your full potential in the profession. In addition, entrepreneurs are normally the great movers of their businesses hence having background skills in the niche plays an important role in giving better results. Another thing to consider is marketability of the product. Refrain from getting into a business because you have the skills in the profession or you generally like the product. You may like the product or even have some knowledge in the industry but there are some parts which you may not have good understanding about; that will in turn prove to be a force to reckon with. The longevity of the product in the market should not be shunned. Avoid investing in fads since their popularity fade over time. Simply put, your business will go down along with the diminishing popularity of the product. Look for products that have potential of increasing in demand over time such that the public will share scope of interest in the product with you. Investing in a business that give recurring services with short duration is a smart way of securing a large customer base. Examples of such services include beauty salon, home cleaning services, etc. These services will keep recurring hence if you give above reproach services, you will be capable of retaining a good customer base to allow positive growth of your business. Consider also the profit margin of the investment. Look for a business that will easily offset the production costs after selling the products or services. A business with higher profit margins does not only provide high returns but it also ensures that you have adequate capital to plough back into your business to boost its development. Lastly, determine the competition you will face in the market. Invest in a business that will easily surpass and rise beyond he existing competitors. In case the small business idea you have is faced by a lot of competition, it might fail to prevail the completion.