The Specsavers franchise is the third largest spectacle retailing company in the world but the leading in UK.  The company retails quality specs in Sweden, Ireland, UK, Spain, Norway and Holland. The company boasts of having more than 1390 stores in Europe alone. This company controls 70% of the specs and contact lenses of the British market and 30% of the overall shares. 

This business idea was launched in 1984 by a couple, Doug and Mary Perkins. By 2007, the business had established above 1,390 stores and above 26,000 employees. Besides offering contact lenses and specs, the company also ventured in the hearing aids in 2007. Specsavers is by now the leading digital hearing aids provider in UK with more than 400 stores.

 In case you are a prospective entrepreneur and you are eyeing Specsavers franchise as a possible investment opportunity, there are some things you need to understand. Among these things includes the fact that the company provides you with the blueprint of business operation and not a business. This implies that you will have to invest due diligence for your business to be successful. Franchisees need to identify the correct market condition, dedication and skills for their investment opportunities to be financially rewarding.

The franchise opportunity definitely comes at a cost. Entrepreneurs should take some time to understand the businesses to avoid surprises later. Remember that you are making a crucial commitment hence it is important to make your budget right. 

There is a misconception among some people that they are capable of operating specsaver store. Emotional attachment to the franchise is not necessarily guarantee of success since franchising requires more than passion for the business. You also need to have unflinching interest for investing in the business.

Specsavers franchise provides training, support and recruitment of employees. Initial training is offered at the headquarters of the organization followed buy further field training. Marketing is offered by the head organization but obviously the marketing is not enough. One requires investing due diligence to ensure better performance of their businesses.

Advantages of specsavers business

v  Established brand offered

v  Marketing support available

v  Continued customer support available

v  Multiple business units available

v  Business based in a recession proof industry

v  Renewal of license is offered after expiry of the contract

If you are not sure whether you have what it takes, it is imperative to seek assistance of a consultant to help in analyzing and determining whether the investment is suitable for you.