Internet is not only a place to retrieve world of information, with dependency on Internet to do almost everything has make it a very viable earning source. There are so many businesses one can do on Internet that is why people are always looking for successful online business ideas. From freelancing to selling items online, there are many online business ideas, but there are no particular e-business ideas that can work for everyone. There are many factors required for success, but thinking and presenting the idea first is very important. For instance, if one starts business on the successful online business ideas of companies like Amazon, Google, Facebook, etc, will the adventures based on the models of these companies end up as successful? Answer to it is a big NO, which is why coming up with newer, innovative ideas is very important for upcoming entrepreneurs. It is very important to come up with a marketing and business plan with all or maximum bases covered. Help can be taken from the ideas already floated by successful enterprises, but alterations are required considering the variations from them (us v/s them analysis). It is also important to respect the search engines like Google and have the web presence SEO (Search Engine Optimization) friendly. Searching is the very first step that anyone looking for something on Internet takes. So making the web presence like website, blog, Facebook page, article directories, SEO friendly is so very necessary for surviving and expanding. Adsense and affiliate marketing are considered as bare minimum requirement to make the presence felt and penetrate into the target market. These tools are available for everyone. So, aspiring companies looking for successful online business ideas must keep on striving to update their content to stand a chance against ever growing competition. Making the website unique and with catchy design is also important as every business needs a USP (Unique Selling Point) and having a well maintained website is among the ones. It is also important to make the website very interactive. A personal touch is appreciated by everyone. That is why having an associated blog, interactive online chat, etc are considered very important these days. SEO ranking discussed earlier is not a permanent position all the times. One needs to remember that on Internet the competition is global and others are also running after the dear business. Search engines love content, some says they are content hungry, so updating the website on continuous interval is so very important to attain and maintain good search engine ranking. Luck is always needed to convert ideas into successful online business ideas. Still, relying on luck only is not the way out. All the necessary steps have to be taken to ensure the monetary and personal resources spent on launching business do not go in vain.