Many people are bogged down by the daunting task of searching for the best franchise opportunities for them. Franchise sector has more than 100 types of franchises that one can invest in. In case you are thinking of investing in a franchise, you should be prepared for the rigmarole task of searching through hundreds of companies before you finally identify the best brand for you. Nonetheless, entrepreneurs should understand that there is no particular franchise that can meet the needs of all people. This explains the reason why you should not expect to meet thousands of people queuing outside the headquarters of the franchises that are said to be the most popular. The following are common characteristics you should expect in top 20 franchises. Promising industry The top 20 franchises are based in industries that are stable. This implies that business is not easily influenced by down turn of economy. For instance, a business that is based in a disaster restoration industry will still get their regular contracts since fires and water floods will still come irrespective of the status of the economy. Other industries such as food related ones are also stable since people will have to eat even in lean financial times. Offer a necessity Leading franchises always provide products that are on high demand with many clients. Some services such as cleaning the carpets, blinds and ceilings and stained floors are necessary and yet very few people have adequate time to get those kinds of tasks done. They are always ready to pay professionals to do the tasks for them hence increasing business for franchises in the industry. Nevertheless, entrepreneurs should refrain from businesses that are based in new trend products as they often fail to offer longevity. Market potential Choose a business that has little completion in the market. For instance, it would be unwise to open a Quiznos business directly opposite a Subway store. Subway is a very popular brand that may prove hard to compete with hence slowing down development of your business. Establish businesses that have competition from minor competitors that can easily be surpassed. Leading brand Look for brands that have good reputation in the market such that a little promotion will help the investment to pick up. For example, McDonalds franchise is a reputable brand that requires only a little a promotion to give it a reliable customer base. Growth prospect Finally, ensure that the field you are investing in offers growth opportunity. This will allow franchisees to expand their investment and income over time respectively.